What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies help us understand how visitors interact with our website, remember your preferences, and improve your overall experience.

How We Use Cookies

BalanceVita uses cookies for the following purposes:

  • To ensure the website functions properly
  • To remember your preferences and settings
  • To analyse website traffic and usage patterns
  • To improve website performance and user experience
  • To understand which content is most relevant to visitors

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, some services cannot be provided.

Examples: Session cookies, security cookies

Duration: Session or up to 1 year

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. All information collected by these cookies is aggregated and anonymous. We use this data to improve how our website works.

Examples: Analytics cookies

Duration: Up to 2 years

Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced features. They may be used to remember your preferences or to provide services you have requested.

Examples: Preference cookies, language selection

Duration: Up to 1 year

Marketing Cookies

These cookies track your browsing habits to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Examples: Advertising cookies, retargeting cookies

Duration: Up to 2 years

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your consent preferences. This ensures compliance with privacy regulations while still allowing us to gather insights about website performance.

When you interact with our cookie banner, your choices are communicated to Google services, and data collection is adjusted accordingly:

  • Analytics Storage: Controls analytics cookies
  • Ad Storage: Controls advertising cookies
  • Ad User Data: Controls user data sharing for advertising
  • Ad Personalisation: Controls personalised advertising

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies, and you should check the relevant third-party websites for more information.

Third parties that may set cookies through our website include:

  • Google Analytics (website analytics)
  • Social media platforms (if social sharing features are present)

Managing Your Cookie Preferences

Cookie Banner

When you first visit our website, you'll see a cookie banner that allows you to accept or decline non-essential cookies. Your preferences will be stored for future visits.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View cookies stored on your device
  • Delete existing cookies
  • Block cookies from being set
  • Set preferences for specific websites

Please note that blocking or deleting cookies may impact your experience on our website and limit available features.

Browser-Specific Instructions

For detailed information about managing cookies in your specific browser, please visit:

  • Google Chrome: Settings → Privacy and security → Cookies
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Microsoft Edge: Settings → Privacy, search, and services → Cookies

Do Not Track Signals

Some browsers include a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. We respect these signals and will adjust cookie behaviour accordingly where possible.

Cookies and Personal Data

Some cookies may collect personal data, such as IP addresses. This data is processed in accordance with our Privacy Policy and applicable data protection laws.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. The updated version will be posted on this page with a revised "Last updated" date.

Contact Us

If you have questions about our use of cookies, please contact us:

BalanceVita
19 Park Road
Liverpool L1 8JQ
United Kingdom
Email: [email protected]
Phone: +44 151 733 02 96